In response to Ofcom’s final decision to lower MTRs over the next three years, BT made significant cuts to the cost of landline to mobile phone calls from 28 May 2011.
In the evening, the cost of calling a mobile on all major networks from a BT landline fell from 7p per minute to 5.3p, a 24 per cent cut. During the day, the cost fell from 13p per minute to 11.3p, a 13 per cent cut. This adds extra pressure on companies such as Sky, TalkTalk and Virgin Media who have yet to pass on the savings achieved through the Terminate the Rate (TTR) campaign. Virgin in particular currently charges 31.61p per minute for daytime calls to customers on 3’s network and 19.35p per minute for daytime calls to other mobile operators.
The Terminate the Rate campaign led to Ofcom cutting MTRs and, as promised, BT is now passing on the first of those savings to its customers. BT is also planning to launch the UK’s first ever all-you-can-eat calls package that includes calls to mobiles.
John Petter, managing director, Consumer, at BT said: “Having campaigned for two years to get Ofcom to lower mobile termination rates, I am delighted to pass on the news that calls to mobile phones from a BT landline are to cost a great deal less. We are passing on Ofcom’s reduction and what’s more we’ll soon be telling customers how they can stop worrying about call charges from landlines to mobiles with a new, inclusive consumer calling package. Watch this space.